SEO for Schools
A Beginner's Guide to Search Engine Optimization for K-12 Leaders
Edlio's Guide to SEO for Schools
SEO (Search Engine Optimization) used to be a term that only marketing experts needed to understand. Lately, it has become increasingly important for K-12 school leaders to become marketing experts if they want to maintain or improve their enrollment numbers and community engagement. That's why we've put together this guide to demystify SEO for educators and give you a solid foundation to optimize your school website for search engines.
In this ebook, you’ll learn:
- What is SEO, and why it matters for schools
- What search engines are looking for
- How to optimize your school website for SEO success
- The built-in tools in your website CMS that can help you with SEO
- Where to start with SEO for schools
Build your SEO for Schools Expertise with These Resources Designed Specifically for K-12 School Leaders
How El Centro Elementary School District Uses Digital Marketing for Schools to Increase Engagement
The leaders of El Centro Elementary School District in El Centro, California want the same things most K-12 educators want: to focus on providing academic rigor and opportunities for success to every student. That's why El Centro ESD hired a new staff member to focus specifically on digital communication and by partnering with Edlio for a redesign of their school website.
Edlio is a technology company that simplifies and streamlines school’s communication with their students, families, and community.
With over 20 years exclusively in the K-12 arena, Edlio created a digital platform to combine all of the digital systems schools are using into one place (website, parent communication, online school payments, forms, emails, etc), and we made it easy to use. We made it specifically for educators, not tech people. We built it with the goal in mind to engage parents, because we know that the common goal for Edlio and schools is to increase academic outcomes, and that happens when parents and communities are engaged.