School Communications

An intentional, aligned school communications strategy can mean the difference between having an engaged school community and having to constantly put out fires. Read on for our best resources on school communications strategies & best practices.

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What questions can we answer?

Why is unified communication so important for school websites_
How can you create & use a school communication strategy_
What are some examples of effective school communications_
Where do you go for help in improving your school communications strategy_


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Why is unified communication so important for school websites?Communication Blog Image-1

In a school community, unified communication is key in accomplishing shared goals. An effective school communication strategy keeps all stakeholders in the loop with important school updates, emergency announcements, events, and more.

What does this look like in a school with effective, unified communication?

The school provides accurate information on all the channels of communication their community accesses.

School leaders limit the spread of misinformation due to lack of awareness.

Students, families, and staff engage actively in the education process.

School personnel save time by streamlining their communication and utilizing tools effectively.

Hear from your colleagues:

“From my perspective, communication is the number one issue that you're going to find when you talk to private schools, public schools, and all different organizations, if you don't relay the full information to the parents, they’re going to fill up those gaps in information with whatever they find. One of the main goals for us of having a well-designed website was that it would be easy for parents to come to the direct source of information. Little by little, you get families to come to the website to find everything, so they don’t have to ask Johnny's mom."

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What are some examples of effective school communications?

Effective: Ineffective:

Consistent: The same messaging appears on every channel so there’s no cause for confusion.

Inconsistent: Messaging changes depending on who’s posting it or where it is located, making it confusing for stakeholders.

Distributed on multiple channels: Families, students, staff, & community members can engage in whatever method is most familiar to them (email, text, phone, website, apps).

Limited in distribution: Stakeholders have to search for information, or lack access to information because they can’t use a particular channel.

Direct: All important information comes directly from school leaders to stakeholders, so there’s no mixed messages or misinformation through unofficial channels.

Scattered: Students have to carry information home verbally, or families find their information in private social media groups and chat threads.

Accessible: The messages are easy to find, translatable in the languages spoken in the community, and accessible for anyone with disabilities.

Inaccessible: Messages can be hard to find, do not translate into other languages, or are difficult to navigate on the school website for people with disabilities.

Thorough: Message distribution is based on significance, and messages are targeted to the groups that need to know the information. Everyone is informed but no one is overwhelmed with too many message alerts.

Feast or famine: There are either so many messages that it’s overwhelming for stakeholders, or so few that nobody feels they know what’s going on at any given time.

Click here to read about how Edlio Reduced Frontier Academy’s Workload Building Their New Website

Hear from your colleagues:

“Parents have been very appreciative that they only have to look for one means of communication: text message. It's just so much easier and fits into the habits that they're already doing. It's just really simplified my life in terms of pushing information out to our community and our stakeholders.”

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Are you struggling to maintain consistent, unified school to home communication? Best practices, tips, & information here: #schoolcommunications @Edlio #parentteachercommunications #EdTech 

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How can you create & use a school communication strategy?

Creating an effective school communication strategy comes down to 3 things:

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Communicating the same message across all channels helps to eliminate confusion and present a unified message to your community.

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Posting your messages on several channels means every family has an opportunity to access that message in a way that works for their needs. Using tools to translate that messaging and keep your website accessible means nobody misses a message again.

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The technology you use to create and share messages should help you unify your messaging and reduce steps for your To Do list.

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Hear from your colleagues:

“Sending a message is extremely user-friendly, and reaching our parents on three fronts - text, voice, and email - is as easy as a few clicks. Edlio Broadcast gives us the reliability our school families and staff require.”

Click here to read our blog post about the secrets to unified communication!


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Where do you go for help in improving your school communications strategy?

Edlio is here to help! Our suite of tools was designed to help you build relationships and save time. With Edlio you can …

Manage your website, email newsletters, phone, text, email, and app communications from one platform.

Consolidate and own your messaging so there’s no room for misinformation.

  Engage your community with a user-friendly website and clear communication channels designed to meet your stakeholders where they are.

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Hear from your colleagues:

“The Edlio Broadcast system has been such a great help especially during these difficult times. It helps me notify the staff and families of building closures or any other information I need to share. Best decision we made this year!”

Ready to see how Edlio can help you improve your school’s communication?

Book a consultation