Marketing for Schools
An intentional, aligned school communication strategy can mean the difference between having an engaged school community and having to constantly put out fires. Read on for our best resources on school communication strategies & best practices.
Why should I market my school?
Regardless of the type of school you are, marketing is an essential component for connecting with your community.
Marketing your school allows you to:
Connect with current students & families and keep them engaged
Educate prospective students & families about what your school offers
Involve your community in your school culture & activities
Whether you’re a public school looking to attract families to move into your district or a private school hoping to boost enrollment, marketing can help you do that.
Your brand identity is what visitors see when they come to you, whether they visit your school building or your website. Marketing is what you do to bring awareness to your brand and to connect with your audience. Your school communication is an equally important part of your marketing efforts, because that’s what stakeholders encounter when you go to them.
“A lot of times, especially nowadays, everybody is looking at your website as a reflection of how you function as a school. We could be the town's best kept secret as far as education is concerned, but that doesn't help our enrollment numbers. By having a nice web presence, we're able to share what our kids are doing in the classroom. Edlio gets the information out there in the easiest way possible and making it look as though we spent the time to make it look just right.”
How can different types of schools market themselves effectively?
“What we do with Edlio is being able to share as much information and showcase the amazing things that are happening in our schools. You’re at a school and a lot of amazing things happen every day, and we're always looking at how we could provide wins for our community, our superintendent, and our board. The website is the easiest way to do that, so that's a way that we try to use it— to highlight the successes and not just information sharing.”
When should I be using SEO strategies?
SEO stands for “search engine optimization,” and it’s a term that describes the process of creating a website and filling it with content that is likely to help your website rank higher in search engine results.
For some schools, a high search engine ranking is more important than for others, but every school can benefit from an optimized website.
When you build the pages and content on your website, try to keep SEO in mind:
How do marketing and communication go together?
Even if you don’t regularly think about marketing your school, you are certainly engaged in marketing activities. Everything you do for your school communication is part of your marketing.
Your school communication platform includes:
Your school communication should always…
“I can now refer families to the website for resources like getting food and mental health and food pantry locations. But I also put some fun things up there like a jellyfish cam at the aquarium in Monterey that they can watch online. All the different content helps people get a sense of our school’s community.”